Where should China's frozen fruit and vegetable industry go from here?

Frozen fruit and vegetable industry in China seems to be a huge volume, strong demand, excellent development potential, but as an extremely new industry, there are still many problems.

Frozen vegetable industry is greatly affected by the epidemic, no matter the domestic demand supply or foreign export should first improve the quality and then increase the quantity. Frozen vegetables into the public's field of vision, is the beginning of 2020 in Wuhan, the new crown pneumonia epidemic, in order to protect the supply of vegetables during the epidemic in Wuhan, to solve the city at that time under the sealing of the state of the agricultural products purchasing channels are limited, fresh vegetables can not be stored, picking and washing and sorting work without manual operation and other practical problems. Some domestic frozen vegetable exporters donated frozen diced vegetables and pre-prepared vegetables to Wuhan, which solved the great pressure for logistic support. With the spread of the epidemic around the world, the development of the global "house economy" brought the first wave of explosive dividends for the frozen vegetable industry. However, the subsequent repeated outbreaks in Europe and the United States led to the closure of a large number of foreign food and beverage outlets, and the demand for frozen vegetables also showed many waves of ups and downs within two years, which had a very negative impact on the entire export frozen vegetable industry investors and producers. The low domestic awareness of frozen vegetables is the biggest factor limiting the development of the industry in China. According to the survey feedback from international students, in British supermarkets, there are more than 20 kinds of common frozen fruits and frozen vegetables alone, 4 kinds of frozen seasonings made from onion, garlic, etc., plus various kinds of mixed vegetables, and overall there are more than 60 kinds of frozen vegetables on sale, while there are almost only frozen French fries in China. According to the domestic large-scale frozen vegetable processor Greentop Foods, the enterprise's annual frozen vegetable sales volume in 2020 was 9,000 tons, with domestic sales accounting for only 10.56%. Influenced by consumer concepts such as health and speed, and the growth of the main consumer force after 90, 00 and 10, the domestic market is still the main market for the future development of the enterprise.